Becoming a micro-roaster is fantastic! Experimenting with unique blends is an exciting process and the quest for the finest quality beans and those special exclusive micro lots is highly addictive. However there’s little point in creating the greatest roast in the world – or just your suburb – if no one knows about it. It’s important to have a business strategy that supports your roasting endeavours.
Here are some areas to consider:
- Roasting cycles and quantities
- Stock levels and inventory management
- Brand development
- Marketing and retail strategies
The team behind International Coffee Traders has been integral in the success of brands such as DiBella Coffee in Australia and Mojo in New Zealand. We know a good tip or two about establishing a micro-roastery and would love to share these. Read more about what we do.